My daughter chose to purchase Crest's Mint Chocolate toothpaste when her regular fruit-flavored toothpaste ran out. We were skeptical about a chocolate toothpaste but we gave it a try.
Be Adventurous! The toothpaste itself is tinted green and contains tiny brown flecks. Considering the toothpaste ended up tasting like mint chocolate chip ice cream, I am assuming those brown flecks are the chocolate part. I was really quite surprised at how tasty the toothpaste was. Admittedly, it was strange brushing with mint chocolate chip flavored paste as opposed to peppermint or even cinnamon. However, once you get over the weirdness, it is rather awesome.
I'm not sure why society has decided that toothpaste must be minty (even the cinnamon flavors can be difficult to find sometimes) but this was a very welcome change. Children's toothpastes tend to be fruit or bubblegum flavored. There's no reason that adults can't have the same indulgence in their hygiene routine. After all, there is some mintiness there. It's just swirled with chocolate goodness. I'm looking forward to trying the other two flavors in the line - Lime Spearmint and Vanilla Mint. I can only hope those are as good as the mint chocolate one.